Saturday, January 31, 2009
CMO tenure & Interactive Marketing
In the Ad Age article "CMOs stuck around even longer in '08" by Jennifer Rooney, part of the reason tenure increased was due to embracing new technology. Within technology, recurring reasons for tenure improvement were analytics and ability to directly measure outcomes.
Wednesday, January 7, 2009
Technology Forecast: Successful Advertising in 2009 and Beyond
Thought you all might be interested in this ~
MIT Enterprise Forum Technology Forecast: Successful Advertising in 2009 and Beyond
Date & Time : January 14, 2009 - 5:00pm - 8:30pm
Location : Hyatt Regency 900 Bellevue Way NEBellevue, WA 98004
The panel will address:
* How are emerging mobile technologies – including location-based services -- changing the world of customer outreach?
* What are micro-ads, and how are they changing the face (or sound) of advertising?
* How can emerging advertising technologies be harnessed to build brand awareness and brand equity in markets increasingly becoming micro-segmented and commoditized?
* Where are media buyers – and venture capitalists – putting their money today?
* In the midst of an economic slump, which advertising technologies and techniques can best help you gain traction in 2009 and beyond?
For more info, see http://www.mitwa.org/catalog/index.cfm?fuseaction=product&theParentId=118&id=817
CU there :)
MIT Enterprise Forum Technology Forecast: Successful Advertising in 2009 and Beyond
Date & Time : January 14, 2009 - 5:00pm - 8:30pm
Location : Hyatt Regency 900 Bellevue Way NEBellevue, WA 98004
The panel will address:
* How are emerging mobile technologies – including location-based services -- changing the world of customer outreach?
* What are micro-ads, and how are they changing the face (or sound) of advertising?
* How can emerging advertising technologies be harnessed to build brand awareness and brand equity in markets increasingly becoming micro-segmented and commoditized?
* Where are media buyers – and venture capitalists – putting their money today?
* In the midst of an economic slump, which advertising technologies and techniques can best help you gain traction in 2009 and beyond?
For more info, see http://www.mitwa.org/catalog/index.cfm?fuseaction=product&theParentId=118&id=817
CU there :)
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