Showing posts with label blogs. Show all posts
Showing posts with label blogs. Show all posts

Monday, June 8, 2009



This Thursday, June 11th, in Vancouver BC, about 600-700 hi-tech professionals, internet advertisers, social media marketers, bloggers, video game developers and tech fans are coming together for a competition where 5 contestants deliver a 60 second pitch, idea, recruiting message, or elevator pitch. The audience will vote for their 2 favorite pitches - prizes awarded. Just bought my ticket.

The five presenters are:

Rilli
Adam Bognar
http://rilli.com

QuickMobile
Patrick Payne
http://quickmobile.com

Mobify
Igor Faletski
http://mobify.me

Conquer Mobile
Angela Robert
http://www.conquermobile.com

Virtual LockBox
Sanjay Maharaj
http://www.sharemylife.com

Ideas on Tap is June 11, 2009, 5:30 to 8:30 pm, Commodore Ballroom, 868 Granville Street, Vancouver. More info at www.ideasontap.ca

Friday, March 20, 2009

On Newspapers, Blogs, and.. the Fifth Estate?

I've been reading Sanjay's ("Wretched Scribe's") posts and listening to NPR commentary with great interest about the demise of the newspaper industry. I've also been spending a lot of time online trying to understand the blogging universe (come visit me at Pack of Three... I'm having a blast blogging!), and how one builds traffic for a site (any site), and how money is made.

It's puzzling to me how a site like dooce can bring in $50K a month, while the newspaper industry struggles to figure out a way to leverage the online world and realize profitability. A part of me can't help but wonder if the world of newsmen and journalists are too entrenched in yesterday's model of doing business and propagating news. But then I think, there are a lot of really smart people thinking about this problem -- so maybe its not that simple, and there's more going on.

I do think that the Web, and particular "Web 2.0" -- with all its options for communication and interactivity -- is driving profound, fundamental, structural changes in the way we get information about our world. The Web has opened the floodgates and, while there's certainly a lot of junk out there, there are also huge numbers of people -- who aren't professionally trained journalists -- who have access to valuable inside information who can now share it (blogs are just one way) and share it more broadly than ever before. In doing so, these everyday people help enlighten and educate the rest of us -- while keeping other nefarious types honest. One great example: "Dell Hell" which we discussed in class.

So while I certainly have huge sympathy for the people (particularly journalists) who are caught in the midst of these painful contractions and dislocations, I have to confess I'm not as fearful or concerned as Sanjay when he warns, "There is no guarantee that the press will remain a vital force in our democracy or that there will be a Fourth Estate that is bold enough with deep enough pockets to take on big Government, big Business or big Anything."

My sense is that there's a whole broader public that's vested and now, more empowered than ever before, to be actively involved in keeping "big Government" or "big Business" or "big Anything" honest.

I realize that may be a fairly controversial position or statement. But I'm not alone. David Domke who heads up the UW Department of Communications (fascinating guy!) is not only excited, but hugely optimistic about what the Web, and Web 2.0 in particular, has done and will do for the future of democracy. (Can you hear our anthem playing in the background yet?)

Anyway, my 2 cents. Thanks for reading!

Thursday, March 12, 2009

The new blog in town

Well I finally screwed up my courage and found time this week to dip my toe in the water. So, its official: I now have a blog of my own. In the process of thinking it through, setting it up, and exploring Blogger.com, I learned a lot about layouts, gadgets (cool!), comments, keywords and links. If you're so inclined, please come visit me at Pack of Three and share your thoughts (as well as links to your site!)

Hope everyone's week is going well!
Lisa

Friday, February 6, 2009

Blogs are cool.

I learned that my mother reads blogs. :)

Blogging is a unique form of marketing that allows you to see how influential the written word can be. A brands image can be shaped via blogs and can have a lasting effect on the company. It's also interesting to view a blog as a job given the fact that Heather makes her living off her blog as a mother.

Blogs give you freedom to express yourself and provide an outlet for opinions and ideas.

Blogging is inviting the world into your mind

Today we learned blogging basics from Joe Barnes, including the ethics code promoted by the Word of Mouth Marketing Association (WOMMA) and case studies in how blogs have been used successfully and unsuccessfully by marketers. I find it hard to believe that lots of people want to spend hours reading about the mundane details of the blogger's life or watching crappy home video of a scrapbooking conference. To each his own! But I do believe the successful blogs add value by building community and giving people a chance to express themselves authentically.