Approved by the Foster School of Business
Purpose and Background
Today there are more dynamic channels for marketing than ever and you don't want to be left behind. But as a marketing or Web business professional, how do you determine which activities to invest your company's time, talent, resources and attention to for a higher return on your investment (ROI)?
The Advanced Interactive Marketing certificate program will help you to:
The program is designed for marketing and web business management professionals who want to increase their effectiveness of web-based tools and processes. You will focus on how to fulfill your marketing goals, build your brand online, and increase your ROI. A myriad of current technologies and strategies will be referenced, including search engine optimization (SEO), blogs, virtual communities, email, and web banners, as well as activities such as running web campaigns, viral marketing and so on. The emphasis will be on learning how to work effectively with a team of vendors, partners and peers to reach and retain customers using the internet.
The intensive Friday/Saturday format is designed to make the program accessible to professionals with heavy deadlines and travel schedules. Online modules allow you to study some of the material at your own convenience each month. A team project spring quarter will provide real-life application and a portfolio accomplishment for your resume.
The UW Extension also offers a Marketing Management certificate program that provides a broader foundation in the discipline of marketing. This fall-start program is ideal for those professionals seeking to excel as a marketing specialist and move up to marketing management role. Alumni of the Marketing Certificate program are well suited to take the more advanced and specialized Advanced Interactive Marketing certificate program.
Contact a program representative
For more information about this program, please call 206-685-8936 in the greater Seattle area, or 888-469-6499, or e-mail us.
1 comment:
Could the argument also be made that the economy itself is having some influence on everyone's (CMO's included) propensity to stick around longer as options outside their current company constrict?
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